Projects & Experiments
Our Projects and Experiments are designed to gather intelligence, test ideas and build things sport has stopped building — tools, pilots, provocations. No Jargon. Just applied experiments rooted in reality.
The Sports Underbelly
The Sports Underbelly is where we explore the stuff no one talks about — the doubts, contradictions, and uncomfortable truths of working in sport. Through confessions, conversations, and counter-events, we create space for honesty, reflection, and change. No performance theatre. Just real people trying to do better.

Rebel Labs
Rebel Labs are one-day sprints built on agile principles — fast, iterative, and grounded in real-world problems. Designed for practitioners, coaches, thinkers, and creators, these sessions challenge assumptions and create practical tools, not just ideas.

Research
Our research starts with reality, not theory. Built to bridge the gap between practice and academia, our projects are collaborative, applied, and designed to influence real change. We work with practitioners, members, and academic partners to ensure research remains grounded, useful, and capable of making a difference where it matters.

GM Potential
GM Potential is a pilot project to offer fresh take on talent development across Greater Manchester. We look beyond the usual pathways to uncover hidden potential in overlooked communities. Through partnerships, coaching, and local insight, we’re building a more inclusive system — one that finds talent where others aren’t even looking.

The Innovation Lab
The Hive’s Innovation Lab is where early-stage ideas get tested, broken, rebuilt, and made real. It’s a space for practitioners and misfits to work on things the system won’t touch — tools, products, and prototypes designed to solve actual problems, not just tick boxes.
