Smallest Strategy Ever!
We’re practitioners, not spectators. The Hive works where sport actually happens — turning ideas into action, fixing what’s broken, and building what’s missing, with a little style and plenty of substance.

'Because it's not here. And we are'
The Hive isn’t a consultancy, a course provider, or a start-up. It’s a system built to test what works, expose what doesn’t, and share what matters. We're here for the doers.
Who We’re For
Practitioners who want to get better.
Innovators who don’t fit anywhere else.
Startups who want to test, not just pitch.
Funders who back bravery, not bureaucracy.
Why Now?
Because we think by working together by design (not just randomly) we can go faster and further.
Because systems are being designed by sports to meet targets, not to innovate and push forward.
And that design is the problem.
What to Expect
Wrong ideas. Unpolished truth. Pilots that might fail.
Workshops that leave you thinking for weeks.
People who challenge you to change something.
Rules of Engagement
Relentless Innovation
We challenge what’s always been done — and try better ways to improve sport and education where it matters most.
Elevated Performance
We set high standards and work to meet them — across coaching, learning, and how we build.
Radical Collaboration
We bring together people with different perspectives to create things none of us could do alone.
Competitive Spirit with Integrity
We care about doing things well — and doing them right. We respect the game, and the people in it.
Sustainable Progress
We think long-term — about impact, usefulness, and responsibility. We build things to last, not to look good.
Curiosity-Driven Excellence
We ask questions before giving answers. We explore, test, and stay open to what might work better.
Empowered Growth
We create environments where people can stretch themselves, learn honestly, and move toward their potential — whatever that looks like.
Playful Purpose
We take the work seriously, not ourselves. Joy, creativity, and curiosity help us build things that matter.